Similarweb has introduced a powerful new update enabling marketers and SEO professionals to see which keywords trigger Google’s AI Overview feature, helping them to better navigate the evolving search landscape.
The recent launch of Google’s new AI Overview feature – an AI-generated summary that appears at the top of search results – represent a fundamental shift in how web users interact with search engines.
Even though they are still new and do not appear for all queries, AI Overviews could fundamentally change how search works. After all, they offer an experience similar to ChatGPT and Gemini, but within Google’s main platform. This means users will be able to find basic information without clicking on paid or organic listings. So, website managers and SEO professionals will need to carefully track their rankings and traffic to their top pages.
Given the unique ranking behaviours of AI chatbots compared to traditional search engines, Similarweb’s Rank Tracker allows users to filter and analyse keywords based on the presence of AI Overviews. This empowers marketing teams to adapt their strategies and maintain visibility in this changing environment.
Knowing when AI Overviews are influencing search traffic and user behavior is an important first step in understanding how the SEO landscape is changing.
In the next phase, we will take a closer look at how often AI Overviews contain links to other resources—and how content and SEO tactics can influence such results. We want to show when AI Overviews drive traffic and when they reinforce zero-click behavior – where people decide they’ve gotten a complete enough answer to their question without ever leaving the SERP.
– Baruch Toledano, VP of Acquisition Solution, Similarweb
Similarweb’s Rank Tracker’s AI Overview detection is now available to all customers whose subscriptions include comprehensive SEO capabilities, including Starter, Business, and Enterprise packages.
