In tandem with the Paris 2024 Paralympic Games, TikTok have teamed up with the International Paralympic Committee (IPC) to engage global audiences in the Paris 2024 Paralympic Games and further the development of Para sport globally.
- #Paralympics has reached over 49K posts (as of 30.08)
- #Paris2024 has amassed over 585K posts (as of 30.08)
- Swimmer Poppy Maskill struck gold on her Paralympics debut – winning ParalympicGB’s first gold medal of the Games.
Top 5 Most Viral Athlete Content
As the Paralympics kicks off, it’s been all eyes on the stars of the Games from all over the world:
- Ilona Maher, American rugby union player, getting people excited about the Paralympics and wheelchair rugby(2.5m views)
- Jessica-Jane Applegate, British Paralympic swimmer, enjoying the viral chocolate muffins at the Paralympic Village (565.7K views)
- Hunter Woodhall, American Paralympic athlete, showing us around the Team USA Paralympic base (418.7K views)
- Ezra Frech, American Paralympic athlete, showing off his pre-game training routine (413.8K views)
- Kadeena Cox, British Paralympic cyclist, busting a move during the team warm ups (162.8K views)
What’s Trending on ParalympicTok?
- Gold medal galore: Swimmer Poppy Maskill struck gold on her Paralympics debut – winning ParalympicGB’s first gold medal of the Games.
- A memorable Opening Ceremony: The community were sharing their favourite moments from the Opening Ceremony on TikTok.
- Behind the scenes at the Paralympic Village: Athletes including Robin Love and Kerrie Leonard have been giving the community sneak peaks of the very best bits from the Paralympic Village, including chocolate muffins of course!
- Old memories: As athletes gear up for their competitions in this year’s games, they’re sharing their most cherished moments throughout their winning careers.
- Mascot madness: The Phyrge are the official mascots of Paris 2024, going viral due to their cute features and loveable aura, bringing lighthearted moments from the community. To celebrate this wonderful mascot, TikTok has made a limited edition Phyrge Gift in-app, which fans can send to creators during their LIVE videos. For every Phryge gift sent, TikTok will donate to the IPC’s Para sport development programmes.
Top Global Paralympic hashtags
- #Paris2024 – 585K posts
- #Paralympics– 49K posts
- #boccia- 3.7K posts
- #parasport– 6.3K posts
- #wheelchairbasketball– 8K posts
- #paraswimming– 1.8K posts
