Kingfisher’s financial results for the first half of the year are in, and they have achieved their stated initial goal of the B&Q marketplace participation on diy.com hitting 40%.
The numbers the B&Q marketplace have hit are amazing – to put it into perspective, there are around 40,000 products currently sold by B&Q and 1.5 million marketplace products now on offer on diy.com.
Frankly, this is a massive achievement and one that all at B&Q should be proud of… and their marketplace tech partners at Mirakl. B&Q’s marketplace participation growth is not just a testament to the brand’s strength but also a blueprint for Kingfisher’s future endeavors in the global ecommerce landscape with their next marketplace in Poland set to join the UK, Iberia and France.
The long term ambition is for marketplaces to generate one-third of the Kingfisher Group ecommerce sales.
Retail Media
B&Q are slowing ramping up their retail media advertising offering, driving ~£55m in sales from their suite of AI-driven “recommendation engines” in H1, which are now live in all markets. In H1, 70 1P vendors were engaging in 1,500+ live campaigns for sponsored product ads at B&Q, Castorama France and Brico Dépôt France
There are around 200 campaigns live with select marketplace sellers at B&Q with a focus to grow this in H2.
If you are a B&Q marketplace seller and haven’t already looked at retail media on the site, speak to your account manager and ask to get set up in time for Q4.
Domestic B&Q marketplace highlights
- 1,300 marketplace merchants
- 1.5 million marketplace products
- H1 GMV of £157m
- YoY growth of 78%
- 40% marketplace participation on diy.com
International Kingfisher marketplace highlights
- Rapid expansion in Iberia
- 22% of online sales from marketplace
- ~200 merchants
- ~200k SKUs
- Castorama France launched in March 2024
- 170 merchants
- ~450k SKUs
- Poland on track to launch in H2
