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fabric & AWS harness AI to revolutionise omnichannel retail

fabric & AWS harness AI to revolutionise omnichannel retail

fabric commerce have announced a partnership expansion with AWS that will revolutionize the way retailers operate, accelerate innovation, and make better business decisions with the help of AI.

By leveraging Amazon Bedrock, fabric is utilizing AWS large language models (LLMs) to build new AI features for commerce on its modern composable platform. This news comes at an opportune time for customers: The AI revolution is in full swing, and retailers everywhere are exploring the best ways to leverage AI for insights and automation to deliver a competitive edge.

This partnership will unlock even more value for commerce operators, including new, cutting-edge use cases powered by AI and an AI-powered commerce assistant that will guide supply chain managers, merchandising managers, and customer service representatives. 

With fabric’s AI-powered assistant and AWS, retailers benefit from these AI-driven capabilities: 

  • Take action with insights and recommendations on how your products, inventory, and order fulfillment are performing. 
  • Optimize and automate order orchestration, fulfillment, and inventory allocation. 
  • Improve conversion by enriching product data across descriptions and attributes. 
  • Streamline how you onboard your suppliers’ 3PP data to grow your product offerings quickly.

The future of commerce is evolving rapidly, and AI is no longer a futuristic concept. It’s an unlock for retailers to stay competitive in an increasingly dynamic market. Through our expanded partnership with AWS, we are pushing the boundaries of what’s possible in commerce. Traditionally platforms have been limited to supporting merchandising and operations, while strategic decision-making occurred outside of those systems. By integrating an AI-powered assistant into the fabric platform, we’re enabling commerce operators to orchestrate every step of the order process from real-time inventory availability to optimized fulfillment, driving efficiency and better customer outcomes. In today’s market, it’s not enough to keep up. To win retailers need the power to automate tasks and make smarter, faster decisions that accelerate growth.

– Mike Micucci, CEO, fabric

AI adds unprecedented value for commerce operators by making it easier to interact with the disparate data that exists in their organization enabling them to deliver exceptional customer experiences. We’re thrilled to work with fabric to get AI into the hands of more users in the retail space, helping to transform critical areas like merchandising, inventory management, fulfillment, and beyond.

– Vince Koh, Global Head of Digital Commerce, AWS

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