TikTok have announced that their updated Subscription feature is rolling out to eligible creators in select regions, with plans to expand to more markets in the coming weeks. Originally known as LIVE Subscription, TikTok will now make it available to non-LIVE creators.
The TikTok Subscription feature allows creators to offer their most engaged followers special access to exclusive perks, unique experiences, and a members-only community for a monthly fee. Building on the strong, authentic connections they’ve already established through their content, creators can use the feature to provide an exclusive space to enhance these relationships and encourage more meaningful engagement. By offering premium experiences, creators can strengthen their community while also enhancing their growth on TikTok to increase their monthly revenue.
Creators can customize their Subscription packages to offer three different tiers, selecting benefits that best reflect their personal style and community needs. These include:
- Private Communication Channels: Privileged access to various communication channels, including Sub Space, chats, comments, and messages, for direct interaction with their subscribers.
- Exclusive Content: Special videos, LIVEs, and notes that are only visible to subscribers.
- Community Identifiers: Unique stickers for use during LIVEs and evolving badges that appear next to subscribers’ names on their profiles and in comments, reflecting the creator’s distinct community identity.
- Customized Perks: Ready-made perks provided by TikTok, such as performance requests, Discord roles, shoutouts, and LIVE topics, or custom perks designed by the creator specifically for their community.
To access Subscription, creators must be 18 years or older, have an account in good standing with at least 10K followers and 100K video views in the past calendar month, or meet specific LIVE eligibility requirements.
