Today I had the pleasure of chatting to Oliver Boardman, Brompton’s CTO and Mark Adams who heads up EMEA at BigCommerce, to discover why Brompton chose a tech stack built on BigCommerce and what difference it really makes when a consumer goes to make a purchase.
We also covered Brompton’s D2C strategy, both in the UK and around the world including their recent push into Asian marketplace as well as new bicycle lines that have maintained Brompton’s lead in the highly competitive cycle manufacturing industry.
In this video you will find:
- 00:00 Introducing Mark Adams, BigCommerce and Oliver Boardman, Brompton
- 02:08 Brompton’s D2C channel strategy and growth
- 05:18 Why D2C forced Brompton to adopt BigCommerce
- 06:35 Why a BigCommerce composable solution with best in class partners was chosen by Brompton
- 08:22 How to choose best in class services for your tech stack
- 10:28 Outlook for Q4 and 2025 for Brompton and ecom in general
- 13:40 New solutions for the travel industry
- 15:27 What’s next for Brompton?
