The latest eBay Business Seller Update has been published and it’s one of the slimmest we’ve seen for a long time – probably welcome news considering that the New Labour government are due to announce the budget this Wednesday, which will likely cause more than enough business disruption. Plus, we hate big changes in Q4 and we’re well into the busiest selling season of the year.
In this eBay Business Seller Update you’ll find news on eBay’s latest AI-powered tool and a policy update that ensures your business is better protected.
eBay Tools
AI background enhancement tool
With eBay’s AI background enhancement tool, you can easily take your listing photos to the next level by placing them on high-quality professional backgrounds. This free tool is available on the eBay app, and allows you to generate studio-quality photos to help attract more buyers. There are multiple AI-generated backgrounds to choose from, including solid colours, outdoor scenes, and more, that’ll help your listings stand out.
- First, go to the Selling tab in the eBay mobile app and select List an item (or edit an existing one). Then, upload your product photo.
- Use the background removal tool to delete the original backdrop, isolating your item.
- Browse and select from a variety of AI-generated backgrounds that best suit your product.
- Apply your chosen background to create a professional-looking image that highlights your item.
- Review your photo and then proceed with the rest of your listing as usual, now with a more appealing visual presentation.
New Summary and Discounts pages for Shop subscribers
Shop subscribers, easily monitor the success of your discounts with redesigned Summary and Discount pages. The redesigned Summary page gives you an overall snapshot of your promotional activity, and highlights areas where you might be able to improve your sales. Also, the new Discounts page uses fresh new graphics and performance metrics to give you a clearer view of how your offers are performing, and ensures that you have all the information you need to optimise your business
Product research
eBay’s new sell-through rate metric allows you to see the demand for an item, making this tool more powerful than ever in determining the market value of your items to help you price and sell them.
Other data you can see in the tool includes:
- A price trend graph
- Actual sold price (incl. the accepted price for Best Offer listings)
- Average sold price
- Sold price range
- Percentage sold with free postage/average postage and number of sellers who have sold the product
Free Seller Clinics
Eligible business sellers can now take advantage of free Seller Clinics to give you easy access to growth support when you need it. Simply book a phone call appointment and you’ll be paired with a Marketplace Advisor who can offer you personalised advice on how to grow your business.
We’re really liking the Seller Clinics – it’s the first time in the history of eBay that business sellers can get free advice sessions from eBay’s own experts.
eBay Seller Protection
eBay have revised their Feedback policy, and will now remove feedback that sellers may receive in situations that don’t follow these updated policy guidelines:
- When a buyer asks to cancel an order after placing it and the seller denies their request. Per eBay policy, sellers have the discretion to accept or deny a cancellation request.
- For example: A buyer purchases a set of golf balls but then requests to cancel their order because they found a cheaper set elsewhere. The seller declines the request and the buyer responds by posting negative feedback. Since the seller is not obliged to accept cancellation requests, the feedback is removable.
- When a buyer changes their mind about their purchase and references being charged for the cost of an eBay return label.
- For example: A buyer purchases a bracelet and after receiving it, they decide it doesn’t suit their style and want to return the bracelet. When they realise there will be a charge for the eBay return label, they leave negative feedback about it. Since there were no other issues with the transaction and the buyer’s comment is only about having to pay for an eBay return delivery label, the feedback is removable.