Now is the time for brands to embrace inclusivity in the most practical, profitable way: the disabled community in the UK represents over 14 million people with significant spending power, and businesses are losing out on an estimated £17.1 billion from customers who leave websites due to poor accessibility, often referred to as the “click away pound“. This means brands are missing a big opportunity. The “Purple Pound” – the disposable income of households with at least one disabled person – totals £274 billion and is growing by 14% each year.
Enter EnableAll: the online marketplace focused on accessible, inclusive shopping. Launched by Mike Adams, OBE, the platform is rapidly growing, attracting 40 000 active users in the past 30 days. A remarkable feat for such a young business. Now, as part of Purple Tuesday from 12-17 November, EnableAll is helping businesses improve their services for disabled customers. For traders, this is a game-changing opportunity.
Joining now ahead of Black Friday is a no-brainer, as the benefits speak for themselves:
- Built for accessibility first: not just an afterthought.
- Easy onboarding: A simple, three-step joining process that allows retailers to get up and running in an hour.
- Low commission rates: Just 10% per sale, plus credit card fees. (With only 5% on electricals and other low-margin products)
- Giving back: A portion of EnableAll’s commission goes to a charity of the shopper’s choice.
- Seamless integration: With platforms like Linnworks, brands can easily plug into the site.
Retailers can expect incremental sales, positioning their business to thrive in a market that values inclusivity. Categories like electricals, beauty, toys, and clothing are expected to perform particularly well, with reach boosted by influencer marketing, paid campaigns, and organic traffic.
EnableAll’s key message is clear: “We are building the most accessible shopping experience out there.” Whether it’s fashion, toys and games, books, or home essentials, shoppers will find what they need without the usual barriers.
During Purple Tuesday, customers can not only enjoy discounts but also donate to disability-focused charities and share feedback to further improve the site. For businesses, it’s an unparalleled opportunity to stand out in a growing market. This initiative, paired with EnableAll’s unique marketplace, allows brands to make a real difference while boosting sales ahead of the holiday season.
As the world’s first truly accessible marketplace, EnableAll is set to make waves, driving both inclusivity and profitability.
