Following the ChannelX Conference 2024, I sat down with the talented James Hirst from The Intelligent Brief, who was conference MC for the Brands D2C & Social Commerce track for the day.
James tells me that the conference really opened his eyes to the breadth of retail today, and since the conference has been inspired to download both the Snapchat and TikTok apps and join the two communities.
In this video, James also discusses some of the content that he chaired on the day and explains why attending the ChannelX Conference in 2025 is essential for all ecommerce professionals. And you don’t have to wait until October next year, check out the link below for dozens of RetailX Events to attend in 2025.
In this video you will find:
- 00:00 Introducing James Hirst from The Intelligent Brief
- 01:42 Advertising with Snapchat
- 03:20 Omnichannel Integration & Seamless Customer Journeys
- 05:24 Selling on Shien
- 07:26 B&Q Marketplace
- 09:36 Influencer Marketing
- 12:48 Customer Experience Enhancement
- 15:20 What James will take back to The Intelligent Brief
- 17:15 Looking forward to ChannelX Conference 2025
