Today we speak to Lou Casados, VP of Sales and GTM at Getida to discuss international expansion of Amazon businesses across the Atlantic – both for UK and European sellers expanding to America and US sellers targeting European consumers.
We also discuss how and where sellers should focus their optimisation strategies to maximise profitability and how scaling fast and a determined focus on an Amazon business can translate into sales for the brand.
Plus there’s an important change coming up for the Amazon reimbursement policy where from the 23rd of October 2024 the claim period is to be reduced from 18 months to 60 days. This will especially impact sellers at busy times of year (e.g. in Q4 you’ll need to be processing your first claims on the 23rd of December so as not to miss out!!!!). Lou explains that automated solutions can take the stress away and automatically process claims on your behalf!
In this video you’ll find:
- 00:00 Introducing Lou Casados and Getida
- 01:25 Why Lou wanted to attend and speak at the 2024 ChannelX Conference
- 03:03 International Expansion strategies – Europe to US and US to Europe
- 06:00 Where should sellers focus their optimisation efforts?
- 10:16 Large vs Small business operating on Amazon in the US
- 15:11 Impact of Amazon reimbursement policy on 2 claims types from 23rd October 2024
- 21:27 What can Getida do for your Amazon business?
