For those that didn’t get to the ChannelX 2024 Conference, keynote opening speaker Paul Stafford, Head of Retail Media Europe at Superdrug, took some time out to update us on AS Watson’s OptimO retail media offering.
Paul walks through the first year of retail media operations (and the pre-launch years!) on Superdrug and looks forward to continuing online and offline development in 2025. He also discusses the growth potential of retail media across the industry and delves into how ads are presented to consumers at various points along their shopping journeys.
In this video you will find:
- 00:00 Introducing Paul Stafford, Head of Retail Media Europe at Superdrug
- 01:42 OptimO Retail Media proposition
- 02:54 Upcoming offline Retail Media opportunities
- 04:29 Incremental opportunities with Retail Media
- 05:32 1st 12 months of OptimO – Brands Testing & Learning
- 07:06 Why AS Watson (Superdrug) chose Criteo
- 08:21 Retail Media growth potential
- 10:27 Retail Media from the consumer perspective
- 12:14 Getting started with OptimO Retail Media on Superdrug
