Today we sat down with Fraser Cottrell from Fraggell Productions to discuss all things performance marketing, from ad creation and return on investment to ad formats and platforms.
What separates performance marketing ads from marketing is that it’s results driven and highly measurable. Fraser explains how future performance can be driven by monitoring what works in an ad, even how long a consumer watches an ad for and if they swipe away mid ad what’s not working.
And for those that want to create their own in-house performance marketing ads, Fraser share tips on EGC (Employee Generated Content) and just how powerful this can be.
In this video you’ll find:
- 00:00 Introducing Fraser Cottrell from Fraggell Productions
- 01:25 What is performance marketing?
- 03:28 What does performance marketing measure?
- 05:04 Ad formats and platforms
- 07:57 Influencer marketing vs Performance Marketing
- 11:40 The life span of a Performance Marketing Ad
- 15:39 Strategies for Employee Generated Content
- 17:30 How Fraggell Productions work with brands
