The ChannelX conference will take place on Wednesday the 9th of October this week, and to help you plan your day, here’s what you can expect in Track 3 – Growth Channels & Profitability:
Track 3 in partnership with Tradebyte and Upp.ai
Your host for this track will be:
Marine Pajot, Strategy Director, MANIFESTO GROWTH ARCHITECTS
11.40am From traditional to digital – how Lyle & Scott transformed into a successful DTC Brand
Nial Conlan, Commercial Director, LYLE & SCOTT
Alexander Otto, Head of Corporate Relations, TRADEBYTE
Lyle & Scott managed to turn tradition into a future-orientated brand. What were the main drivers for the changes? Where are the most tricky challenges? Nial and Alex explore the steps of the success story of Lyle & Scott and look deep into the rules of play of an ever-changing industry and the new demands of a sustainable customer relationship.
12.10pm Brand Management Strategies on Marketplaces & Social
Ashmeet Kandhari, Group Director, REX BROWN
Elliot Millais, Marketing & Sales Director, RINKIT
Luke Forshaw, Head of Brand & Marketing for UK, BACK MARKET
Dive into the unique opportunities and challenges of marketing on social platforms like TikTok & Instagram, including content creation best practices, influencer partnerships, and leveraging algorithms to reach and engage Gen Z consumers.
12.40pm Marketplace Optimisation & Expansion
David Page, Head of Channels, MOUNTAIN WAREHOUSE
Anthony Dawe, Senior Ecommerce Manager, LANSINOH
Lou Casados, VP of Sales|GTM, GETIDA
Delve into strategies for optimising product listings, pricing, and fulfilment processes on e-commerce marketplaces such as Amazon and eBay. Whilst looking at expansion opportunities on emerging marketplaces and international platforms like Temu & Alibaba.
14.00pm Making Paid Media Pay
Drew Smith, Co-Founder & CPO, UPP.AI
Discover how AI can help you optimise your ecommerce marketing model for increased ROI and future growth
14.30pm The Marketplace Masterplan
Charlotte Cousins, Head of Marketplace, TESCO
Andrew Steel, Ecommerce Director & Company Director, CHARLES BENTLEY
Katie Lindop, Ecommerce Director, MORPHY RICHARDS
Stephanie Etherington-Bell, Product Director, BLUE YONDER
Explore how to revolutionise profitability, from dynamic pricing and demand forecasting to optimisiation and user behaviour analysis
15.00pm The Toolkit You Need To Make Your Channels Purr
Sohail Ashraf, Group Head of Marketplaces, JD SPORTS
Tom Grindey, Sales Manager, DALESMAN INTERNATIONAL
Toby Samuels, Online Marketplace Manager, SWEATY BETTY
Josh Fernandes, Head of Product, TRUELAYER
With fierce competition on marketplaces, sellers find themselves facing numerous considerations. From boosting conversions and building a loyal customer base to outperforming competitors and creating compelling best-selling listings, the challenges can be overwhelming.