What’s on at ChannelX Conference – Track 3

Category: Brands
What's on at ChannelX Conference - Track 3

The ChannelX conference will take place on Wednesday the 9th of October this week, and to help you plan your day, here’s what you can expect in Track 3 – Growth Channels & Profitability:

Track 3 in partnership with Tradebyte and Upp.ai

Your host for this track will be:

Marine Pajot, Strategy Director, MANIFESTO GROWTH ARCHITECTS

11.40am From traditional to digital – how Lyle & Scott transformed into a successful DTC Brand

Nial Conlan, Commercial Director, LYLE & SCOTT

Alexander Otto, Head of Corporate Relations, TRADEBYTE

Lyle & Scott managed to turn tradition into a future-orientated brand. What were the main drivers for the changes? Where are the most tricky challenges? Nial and Alex explore the steps of the success story of Lyle & Scott and look deep into the rules of play of an ever-changing industry and the new demands of a sustainable customer relationship.

12.10pm Brand Management Strategies on Marketplaces & Social

Ashmeet Kandhari, Group Director, REX BROWN

Elliot Millais, Marketing & Sales Director, RINKIT

Luke Forshaw, Head of Brand & Marketing for UK, BACK MARKET

Dive into the unique opportunities and challenges of marketing on social platforms like TikTok & Instagram, including content creation best practices, influencer partnerships, and leveraging algorithms to reach and engage Gen Z consumers.

12.40pm Marketplace Optimisation & Expansion

David Page, Head of Channels, MOUNTAIN WAREHOUSE

Anthony Dawe, Senior Ecommerce Manager, LANSINOH

Lou Casados, VP of Sales|GTM, GETIDA

Delve into strategies for optimising product listings, pricing, and fulfilment processes on e-commerce marketplaces such as Amazon and eBay. Whilst looking at expansion opportunities on emerging marketplaces and international platforms like Temu & Alibaba.

14.00pm Making Paid Media Pay

Drew Smith, Co-Founder & CPO, UPP.AI

Discover how AI can help you optimise your ecommerce marketing model for increased ROI and future growth

14.30pm The Marketplace Masterplan

Charlotte Cousins, Head of Marketplace, TESCO

Andrew Steel, Ecommerce Director & Company Director, CHARLES BENTLEY

Katie Lindop, Ecommerce Director, MORPHY RICHARDS

Stephanie Etherington-Bell, Product Director, BLUE YONDER

Explore how to revolutionise profitability, from dynamic pricing and demand forecasting to optimisiation and user behaviour analysis

15.00pm The Toolkit You Need To Make Your Channels Purr

Sohail Ashraf, Group Head of Marketplaces, JD SPORTS

Tom Grindey, Sales Manager, DALESMAN INTERNATIONAL

Toby Samuels, Online Marketplace Manager, SWEATY BETTY

Josh Fernandes, Head of Product, TRUELAYER

With fierce competition on marketplaces, sellers find themselves facing numerous considerations. From boosting conversions and building a loyal customer base to outperforming competitors and creating compelling best-selling listings, the challenges can be overwhelming.

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