£52 billion of UK online sales are boosted by omnichannel experiences, highlighting how important this channel is to the retail sector. With 2025 around the corner, Sharon Gee, SVP and GM of Omnichannel at BigCommerce, discusses omnichannel predictions for the next twelve months.
Covered in this interview are the changes to omnichannel expectations pre, during and post-Covid, analytics and data strategies, the importance of surfacing local inventory and the role of AI for margin insights and managing optimal inventory allocations.
In this video you will find:
- 00:00 Introducing Sharon Gee, SVP and GM of Omnichannel, Feedonomics at BigCommerc
- 01:40 The Omnichannel Experience – Pre & Post-Covid
- 04:24 Omnichannel Analytics Strategy
- 07:44 Customer Identity in Omnichannel retail and Tech Solutions
- 11:57 Importance of location specific inventory
- 15:15 Margin insights & optimal inventory allocation with AI-powered tools
- 18:40 Where to start your 2025 Omnichannel planning
