Amazon’s 2024 Christmas ad – What the World Needs Now Is Love

Category: Amazon News

Set to the 1965 classic “What the World Needs Now Is Love,” Amazon’s 2024 Christmas ad shows how heartfelt gestures and gifts can have a profound impact…. especially of course, when it highlights that you can buy just about anything on Amazon!

The story told in the Amazon’s 2024 Christmas ad, is of a theatre janitor whose hidden vocal talent is discovered and celebrated by his colleagues during his daily shift. The advert opens on the janitor going about his daily tasks in the theatre, while quietly singing to himself. We see a glimpse of his lifelong passion for singing, as he opens his locker to reveal a picture of him as a younger man performing on stage.

After his colleagues overhear his remarkable voice, which gently echoes through the empty halls of the grand building, they are moved to orchestrate a special surprise. Coming together as a community, they transform the ornate Sonnet theatre into a proper performance stage, complete with lighting, staging and, to his wonder, an instrumental backing track.

And to showcase shopping on Amazon, his colleagues arrange a final touch, a quick shop on Amazon and the swift delivery of an elegant black tuxedo jacket. As his colleagues take their seats, the janitor performs a touching performance of the beloved 1965 classic “What the World Needs Now Is Love”, showcasing his spectacular and surprising vocal prowess.

The Amazon’s 2024 Christmas ad was produced by Amazon’s internal creative team in partnership with production company Hungry Man, and directed by award-winning director Wayne McClammy, Amazon’s 2024 Christmas advert goes live from November 4th in the UK, France, Germany, Italy, Spain, Ireland, Austria, Belgium, Netherlands and Sweden, and in the US and Canada on November 18th and will run through December.

‘Midnight Opus’ is a story that celebrates the joy from doing something special for the people in your life. I think we all know how wonderful it feels to be the recipient of even the smallest act of kindness – whether that be a thoughtful gift or an encouraging word – and we wanted to bring that ineffable emotion to life.

– Jo Shoesmith, Global Chief Creative Officer at Amazon

I love that our community of thoughtful and inventive customers are the inspiration for our campaign, we are honoured to play even a small part in helping make these moments of connection and generosity possible. We hope that ‘Midnight Opus’ inspires viewers to embrace the spirit of lifting each other up this holiday season and that they feel they can relate to the story, whether they’re the ones following their dreams, or supporting others in achieving theirs.

– Ed Smith, GM of EU Integrated Marketing at Amazon

45 Responses

      1. I agree. a fantastic voice but I can’t find the name of this particular singer anywhere .why?

    1. The singer of “What the World Needs Now” in Amazon’s 2024 holiday ad is Max Milner. You can listen to the song on Amazon Music and watch the full ad on YouTube.

    2. I looked it up and it said Max Milner but, sounds just like Michael Bolton to me.

    1. Dimiter Marinov- Bulgarian actor, starred in the Grrrn Book and other Hollywood movies.

        1. Apparently, it’s the actor singing! Dimiter Marinov used to tour the world as one of the Bulgarian Mystery Voices troupe before becoming an actor.

    2. Apparently, it’s the actor singing! Dimiter Marinov used to tour the world as one of the Bulgarian Mystery Voices troupe before becoming an actor.

  1. Sounds more like James Ingram but most likely to be an unknown or less popular singer.

  2. Who is the lady who purchases the jacket for him. Certain I’ve seen her in something else.

    1. I think it could be
      Ana Lúcia Pereira Moniz who played the Portuguese women in ‘Love Actually’
      But I’m not sure.

    1. It’s absolutely beautiful isn’t it! I’ve hunted high n low but can’t find who is actually singing it, wonderful production.

    1. I think you’re right. I think it’s a more extended version. You get to hear him sing more of the song than the commercial I saw a couple of days ago.

  3. Bulgarian Dimitar Marinov.
    At the age of 11, he became first violin in a youth symphony orchestra and traveled all over Western and Eastern Europe, the US and the Middle East. Following the completion of an associate degree in Classical Music, he discovered his passion for acting.
    was accused of conspiring against the People’s Republic and trying to escape to the West. The verdict was three years political imprisonment. Regardless of the difficulties that followed after his prison term, Dimiter graduated with a master’s degree as an honor student from the Bulgarian National Academy for Theatre and Film in Sofia. In 1990, Dimiter traveled throughout Europe, Canada and the United States as an actor-singer in a Bulgarian folk-jazz stage anthology entitled – Mystery of Bulgarian Voices. Following the last performance in the United States, Dimiter defected as a political refugee in Knoxville, Tennessee.
    He took on various jobs including dishwasher, air-brush artist and a handyman. In 1993, Marinov drove across country in his Volkswagen Bug to San Diego, California. The diverse environment helped him to find new venues to grow and establish himself as a “new American”. Playing his violin and singing in a vast number of restaurants while working as a coffee barista, he managed in 1996 to become an owner of a coffee shop, restaurant and catering business. Marinov began his US acting career on the stage at The San Diego Repertory Theatre in 1999.

  4. Dimitar Marinov can truly SING!!! is there a full version of the song with
    him singing available to download????
    Very Very Motivational!!!!!!!!!!!!!!!!!!!!! Happy Holidays to all
    Merry Christmas!!!!!!!!!!!!
    Gerry

  5. I absolutely love this ad. His voice gives me such a feeling of peace and comfort. Beautiful!

  6. whose voice comes in at the end of the amazon ad, I’d love to hear more of his voice???

  7. I find myself waiting for this commercial to come on. Such a beautiful and wonderful voice. If he has recordings I would purchase every one of them. So soothing. I can listen to him all day.

  8. Absolutely the best ad of the decade and it is the singer/actor janitor! I listen to it over and over and over -watch it over and over and over. Amazon, you hit a home run with him and this ad.

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