At the ChannelX 2024 Conference, Toby Samuels, Online Marketplace Manager Sweaty Betty, Georgia Leybourne, CMO, Linnworks and Chris Dawson, Editor in Chief, ChannelX discuss the importance of understanding a brands’ inspiration and ethos and how to translate this brand story when selling on marketplace channels. And of course, how to use marketplaces to engage with new customer segments to grow your customer base
Discussion Points
- Sweaty Betty brand inspiration and ethos
- Navigating marketplaces from a brand perspective
- Using marketplaces to access new customer segments
