At the ChannelX 2024 Conference, Andrew Steel, Ecommerce Director, Charles Bentley, Georgia Leybourne, CMO, Linnworks and Chris Dawson, Editor in Chief, ChannelX discuss the complexities of selling across 20 channels. It was back in 1860 that founder Charles Bentley sold his first broomstick and today the Loughborough family business that carries his name has embraced the Internet and are selling across 20 channels from website, to marketplace, and dropship retail. Andy discusses everything from managing brand equity across multiple channels, the tech stack behind the operations and the rise of Retail Media on marketplaces.
Discussion Points
- The 164 year family firm now in it’s 6th Generation
- Selling across 20 channels
- The tech stack to manage channel retailing
- Managing brand equity across multiple channels
- The evolution of Retail Media on marketplaces
