At the ChannelX 2024 Conference, Kora Habinakova, Channel Manager Marketplaces, John Cotton Group, Georgia Leybourne, CMO, Linnworks and Chris Dawson, Editor in Chief, ChannelX discuss the constant need to be on the lookout for the next customer – particularly important when selling a product where there may be many years between purchases. Kora discusses how John Cotton aim to connect their brand with customers on new channels and how partnering with marketplaces through Retail Media can increase cross selling opportunities.
Discussion Points
- Creating a product for every customer
- Connecting a brand with a customer on channels
- Partnering with marketplaces through Retail Media and cross selling
