eBay Evo is eBay’s new brand and design system, with a 280 page eBay Playbook setting out how the brand is to be presented. eBay say that eBay Evo represents a significant evolution of eBay, aimed at enhancing the customer experience through a modern and simplified approach, ensuring a consistent global presence.
The eBay Evo playbook sets out everything from their logo, colours, typeface, icon usage, composition and accessibility to name just a few of the areas covered.
The launch of eBay Evo marks a significant milestone, representing years of dedicated in-house work to deliver a cohesive story across our global experiences while allowing flexibility to adapt for local markets and audience relevance. This announcement is not just a reflection of past achievements but also a celebration of the path eBay is set to continue on, driving innovation and enhancing user experiences for years to come.
– eBay
Accessibility has been a central focus, with the integration of the Include accessibility annotations Figma plug-in, which is also available to the public. This underscores eBay’s commitment to inclusive design practices that ensure that the eBay platforms are accessible and engaging for all users.
Our strategy ensures consistency across our universe of touchpoints, enhances the shopping experience with a feeling of love and discovery, and puts our customers at the center of the eBay story. Our new brand strategy comes to life within a new creative platform: Things.People.Love.
– eBay
Things.People.Love is already the central theme of eBay’s current global advertising campaign which you can read more about here.
