This week it’s been a real delight to be invited back to eFones in the run up to Black Friday, to speak once again to cofounder Emily Gallant. It’s been a busy year at eFones with expansion in the works on TikTok Shop to the US and Europe, and the launch on multiple marketplaces in the UK including Debenhams, B&Q and Boots.
eFones have also been expanding their work through T-Spot, the Creator Agency Partner they have set up and which was recently awarded the TikTok Shop LIVE Expert Award and the Creator Growth Expert Award, recognising their expertise in selling through TikTok LIVE events.
Even on the day of my visit, there was a full team onsite running a TikTok LIVE at eFones with a guest presenter busily selling the latest tech. (You had to be there to hear Phil singing Robbie Williams to demonstrate a karaoke speaker!) The good news, if you have product to sell and need creators to grab consumer attention, eFones can help.
In this video you will find:
- 00:00 Introducing Emily Gallant & eFones
- 00:25 Black Friday TikTok Live Streaming 15 hours per day!
- 01:44 Expanding on TikTok Shop in the US and Europe
- 02:28 T-Spot Creator Agency Partnership and working with creators
- 06:15 eFones sales on Debenhams, B&Q & Boots
- 07:42 Why deals are critical for consumers in today’s economy
- 08:50 Maintaining margins when offering deals
- 09:49 The craziness of Q4 at eFones!
