Today we explore the topic of 3P Commerce with Philip Hall, Managing Director Europe at Rithum.
We discuss both how 3P Commerce helps retailers access unowned inventory with brands selling products directly to consumers through a retailer’s storefront, and how 3P commerce helps brands extend their owned inventory to unowned channels to reach more consumers. Plus examples of 3P excellence including Tapestry and Marks & Spencer.
In this video you will find:
- 00:00 Introducing Philip Hall at Rithum
- 00:52 The 3P Commerce landscape for Retailers & Brands
- 06:19 Examples of 3P Commerce success e.g. Tapestry, Marks & Spencer
- 12:08 3P Commerce Profitability & Control
- 15:15 How 3P commerce is shaping UK retail
- 18:30 Implementing 3P commerce during Peak
- 21:52 Top tips for 3P success in Peak
