MorphCostumes have seen massive success since they launched in 2009 with the idea of selling spandex all-in-one suits and today have a range of some 1,200 different costumes (and yes you can still buy the original Morphsuit). We caught up with co-founder Fraser Smeaton, to talk all things ecommerce and discover the ecommerce machine powering the sale every two seconds that they achieved over the Halloween period.
Having established on Amazon and used the platform to expand geographically, Fraser sees further expansion into new territories, but even more opportunity for expanding the current product range and adding in range extension with related products added to their inventory. Plus, watch the video to discover why Mexico is an exciting development and how the country can open the door to selling in Latin America.
In this video you’ll find:
- 00:00 Introducing Fraser Smeaton and MorphCostumes
- 01:38 MorphCostumes ‘Season of Seasons’
- 03:05 Gearing up for peak selling
- 04:24 How Amazon have powered MorphCostumes growth
- 05:30 Optimising Amazon Advertising
- 08:27 New channel opportunities – ‘Ready, Fire, Aim’
- 10:40 New territories – Mexico and gateway to Latin America
- 13:35 Expansion plans for MorphCostumes – Geographic and Range Extension
