Identifying key priorities for an Omnichannel Business

Category: Data & Insights

If you are an advertising professional at an omnichannel business, this Accelerate interview with Google’s Head of Retail UKI, Harmony Murphy, is essential viewing.

Harmony talks through a wide range of subjects, from using advertising to drive instore footfall and sales and the shift towards using first-party data, to best practice omnichannel experiences with multichannel operations and performance marketing.

But it’s more than just about simply advertising, Harmony says it’s about having campaigns that really inspire people and draw them in and highlights that apps and loyalty programmes are seeing a resurgence.

Harmony also talks to the importance of cross department collaboration to ensure omnichannel business goals are understood and listening and understanding customer experiences across channels.

RELATED POSTS..

45% of customers use AI tools as traditional search declines

45% of customers use AI tools as traditional search declines

Fubo interactive Connected TV transactional ads

Fubo interactive Connected TV transactional ads

Paul Stafford - OptimO Retail Media on Superdrug

Paul Stafford – OptimO Retail Media on Superdrug

OnBuy to scale internationally with Google Cloud OnBuy 2024 EU expansion and 2025 North America

OnBuy to scale internationally with Google Cloud

Pinterest adds AI Imagery tools and Pinterest Performance+ Suite

Pinterest adds AI Imagery tools and Pinterest Performance+ Suite

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars