Linnworks have added an integration with Wowcher, opening up the potential to sell to the platform’s database of over 28 million users.
Wowcher describe themselves as a “deal a day” site that uses the power of group buying or bulk buying to get unbeatable deals on the best stuff to do, see, visit, eat and buy in a variety of cities in the UK. Through email, app, social media, their affiliate network and other means, Wowcher promote products in every category businesses can imagine, allowing them to sell a large amount of stock in a short amount of time.
You can view Wowcher as a performance marketing channel. You generate revenue on every redeemed voucher and and they only take a fee when your deal sells. There is no upfront cost and importantly they say that once a customer has experienced your service, up to 90% of these customers are likely to purchase again.
Linnworks give three key reasons to sell through the Wowcher platform:
- Fast revenue growth: With 28 million users and a well-loved brand, Wowcher is a great way to get customers to products fast. They are a curated marketplace which means you aren’t competing against hundreds of providers selling the same products. They provide businesses with the latest tracking tools to allow them to optimise every customer click – conversion, revenue per page view, sales channel breakdown – it’s all there at the click of a button!
- Data-led personalisation: Wowcher has been a marketplace since 2009 and wants businesses to benefit from the expertise they have gained over the years. They have bespoke systems set up to allow targeting the specific customers that businesses are trying to attract. Wowcher knows how to use data to maximise efficiency and to get products in front of the right customers at the right time.
- Making a difference: Wowcher relies less on Google and more on push channels, which means users are getting incremental customers and not just the same ones everyone else is buying. Wowcher doesn’t try and hide businesses’ brands – in fact they’ll shout out about them! They’ll showcase businesses’ names, logos and even provide a link to their websites. Additionally, they offer a wide range of payment terms to allow swift settlement.
Naturally, this being Linnworks you can expect order management, Inventory management, racking updates, inventory mapping, order dispatch, and shipping mapping to be all taken care of when managing your Wowcher sales through Linnworks.
