eBay have announced a global brand campaign which you’ll start seeing soon with the tag line ‘Things.People.Love.’ The news was broken to Chain Store Age, with one of the first ads featuring Emma Chamberlain, a well known US creator and influencer. You’ll start to see a string of celebrities sharing their own personal stories in clips that will be aired across both linear and digital channels.
The campaign will focus on pre-loved fashion, with motors and collectible categories also featuring in the 15 second spots each ending with the tag line Things.People.Love.
Things.People.Love. is the latest major marker in eBay’s commitment to modernize the brand and engage our customers in a way that truly resonates. With this global brand campaign, we are reigniting the connection with eBay as the home for passions, setting the stage for our continued evolution as a global leader in e-commerce.
– Emily O’Hara, Global head of brand, eBay
The campaign is already live in the US and Germany, with ads due to start appearing in the UK within the next couple of weeks.
One Response
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