TikTok Shop is growing fast in the UK and if you’re on the app this Black Friday you’ll find it hard not to stumble upon LIVE streaming sessions with retailers selling everything from tech to beauty. And sales growth on TikTok shows no signs of slowing down, indeed every indication is that the business is still in phenomenal growth and today we share some numbers:
- There are now over 200,000 active businesses on TikTok Shop in the UK (up 100% from last year)
- The number of daily LIVE shopping sessions in the UK has increased by over 64% in the last twelve months – There are now around 5,000 LIVE shopping sessions on TikTok Shop every day
- Daily sales have increased by 93% in the last twelve months
- Pre-loved luxury purchases are up by almost 30% this month
- Record breaking LIVE sessions include
- Made by Mitchell, which made over $1m in 24 hours
- P. Louise, which earned $1.5m in 12 hours in July
- Projected 58% year-on-year increase in UK retail and ecommerce ad spend revenue for the 2024 festive period
- New products such as Search Ads and Smart+ are expected to drive record sales on TikTok
- Black Friday period alone is set to deliver triple-digit year-on-year growth on TikTok Shop
- 61% of TikTok users have made a purchase either directly on TikTok, or online after seeing an ad on TikTok
TikTok has become an essential platform for us to connect with beauty creators and fans and we’re continuing to invest in our brand channels, creator partnerships and our storefront of TikTok Shop. We were proud to be the brand partner for TikTok Shop’s first Super Brand Day in the UK, with that single activation helping us connect with beauty creators in the TikTok community. We’re expecting to have a strong Christmas period, in no small part supported by the momentum we’re seeing on TikTok Shop.
– Jack Timpany, E-commerce Activation Director, L’Oreal
LIVE shopping on TikTok has completely changed how we connect with our audience, especially during key shopping moments like Christmas. It allows us to bring the festive excitement directly to our customers, showcasing our products in real time, answering any questions, and offering exclusive deals that make Christmas shopping more interactive and personal. The level of engagement and instant feedback we get during these sessions is incredible – it’s like having a direct line to our customers as they shop for gifts.
– Mitchell Halliday, founder and CEO, Made by Mitchell
We’ve gone all out this year with our ‘Sweet Suspicion, A Waitrose Mystery’ Christmas campaign, with a brilliant line-up of stars who are keeping customer guessing with our whoddunnit festive crime drama. For TikTok, we’ve created bespoke content and talent, recognising the value this channel brings for our brand in helping us reach new customers. We’re already seeing some great results, driving awareness of our delicious range of festive food this Christmas among passionate foodies on TikTok.
– Sarah Hood, Head of Social, Waitrose
