Walmart’s one-of-a-kind “adver-tainment” campaign Deals of Desire is currently running to promote the Walmart Black Friday deals, It is a fun 10-chapter series that promises to deliver not just incredible deals, but a whirlwind of drama and excitement across a variety of genres – think soaps, sports, supernatural and historical. Familiar faces will leave customers wanting more deals (and drama) with each episode.
The first Deals of Desire episode, Sister, Swindler, features Lisa Rinna who’s long lost sister turns up, tries to empty her bank account and then turns out to be not just an imposter, but also a vampire!
Naturally throughout the Deals of Desire series there is plenty of product placement highlighting the Walmart Black Friday deals, but although they’re pretty blatant plugs it doesn’t actually detract from the story line – I’m already hooked and waiting for the next episode to drop!
Everyone loves a bit of drama, and with “Deals of Desire,” we’ve captured the exhilaration and ‘main character energy’ customers feel as they embark on their epic quests for the most sought-after savings during Walmart’s legendary ‘Black Friday Deals’ events. This series infuses high drama entertainment with Walmart’s jaw-dropping deals to show up where our customers are in a fun, new way that takes culture commerce to the next level.
– William White, chief marketing officer, Walmart U.S.
The Walmart Black Friday deals spans three events, offering customers spectacular savings all month long on toys, tech, home, fashion, décor and more:
- Event one deals begin online Monday, Nov. 11 at 12 p.m. ET exclusively for paid Walmart+ members, 5 p.m. ET for all customers and starts in stores Friday, Nov. 15 at 6 a.m. local time.
- Event two deals begin online Monday, Nov. 25 at 12 p.m. ET exclusively for paid Walmart+ members, 5 p.m. ET for all customers and starts in stores Friday, Nov. 29 at 6 a.m. local time.
- Cyber Monday deals start Sunday, Dec. 1 at 5 p.m. ET exclusively for paid Walmart+ members and 8 p.m. ET for all customers on Walmart.com and the Walmart app, bringing customers incredible savings for the online shopping extravaganza, including Walmart+ Early Access three hours early.
We know customers are shopping for the holidays, and Walmart’s ‘Black Friday Deals’ events are a one stop shop for incredible savings on a wide assortment of the most-wanted items. Thanks to the hard work from all our associates, customers can rest assured we’ll have the season’s must-have gifts from top brands like Apple, Samsung, Xbox, Beats, Barbie, LEGO, Dyson, Reebok, Levis and so many more.
– Latriece Watkins, executive vice president and chief merchandising officer, Walmart U.S.
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