The Etsy 2024 Christmas Ad is out and it’s based around Where’s Wally (or Where’s Waldo in North America).
Based around a British series of children’s puzzle books where Wally is always hidden in a picture, the Etsy 2024 Christmas Ad tells the story of Wally who loves to travel and be surrounded by crowds of people, but they always ask ‘Where’s Wally’, never ‘Who’s Wally.
Wally travels the world, being spotted everywhere he goes. But only when he returns home and receives the perfectly personalised Etsy gift from his best friend, does he finally feel seen.
We’re covering the airwaves and beyond with a holiday campaign that is as creative, delightful and personalized as the incredible items on our marketplace. And always at the heart of these efforts are our 6+ million small sellers, ready to help shoppers create a meaningful gift-giving experience that makes their loved ones feel truly seen.
– Etsy
While Waldo plays in a world of fictional holiday magic, a foundational element of Etsy’s campaign will be to highlight the deeply human role that their very real sellers play in making Christmas special for shoppers. Etsy are flipping the script and showing how Wally himself turns to Etsy to make finding the perfect gift for everyone on his list feel easy and inspired.
The Etsy Etsy 2024 Christmas Ad brand campaign will extend across channels, from TV and out-of-home (billboards) to social media, influencer and experiential. And in order to craft a message as personal as a gift from an Etsy seller, they are creating hundreds of different versions of ads that address key buyer needs – needs they say that Etsy is uniquely positioned to serve.
