Amazon have told sellers that the launch of Amazon Ireland is imminent, giving Selling Partners the opportunity to expand their European business even further. Great news if you’re already selling in Europe, although we’re only too well aware that on Friday the 13th GPSR comes into effect which could act as a blocker for many UK small businesses to take full advantage of the new country site.
If not already available to you, Seller Central Ireland will become visible as a new country option in your EU selling account in the upcoming days. From that moment on, Amazon.ie will show in your Seller Central country drop-down menu. Your existing Professional Selling plan will also cover Amazon.ie.
The 1, 2, 3 of selling on Amazon Ireland
1) Prepare product listings for Amazon.ie
- The Build International Listings (BIL) tool in Seller Central allows you to list your existing products on Amazon.ie in bulk and save you valuable time. Go to Inventory, then choose Sell Globally. Within BIL, you can select the items you want to synchronise to Amazon.ie and define the pricing rules.
- Then, your offers will be automatically translated (if necessary) to English for customers in Ireland, and listed on Amazon.ie.
- You can then revise your synchronised selection and will be able to adjust your product prices. Please be aware that your prices will be in Euro on Amazon.ie.
- When the BIL tool is active, it will regularly synchronise your existing listings and prices for all linked Seller Central accounts.
2) FBA program for Amazon.ie
- With FBA, you can ship easily into Ireland. You will also benefit from the Pan-European FBA (Pan-EU) program with domestic fees and offer your products to local customers. You can find the fees for FBA and for Pan-EU here.
- You can inbound your inventory in your local Fulfilment Centre and Amazon will take care of storage, packing, shipping and returns, and provide a local customer service support in English seven days a week to customers in Ireland.
3) VAT requirements for Amazon.ie
- Your sales through Amazon.ie will be subject to EU VAT where delivered to EU customers as required under relevant legislation;
- If you are established in Ireland, you will be required to be registered for VAT in Ireland if your domestic sales of goods exceed €80,000 within 12 months;
- If you are not established in Ireland, but enroll into the Irish domestic FBA programme, then you are required to be registered for VAT in Ireland;
- If you do not store goods in Ireland and are EU established, then you may be required to register for local VAT number(s) if your sales exceed the EU-wide distance sales threshold of EUR 10,000 (shipped from another EU country), unless you have opted into the One Stop Shop, under the introduction of the EU Ecommerce VAT Package.
