Amazon have revealed that their Black Friday Week and Cyber Monday holiday shopping event which ran from the 21st of November through to the 2nd December, was their biggest ever compared to the same 12-day period ending on Cyber Monday in previous years. The deal event saw record sales and a record number of items sold.
This Black Friday Week and Cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon’s store—most of which are small and medium-sized businesses. More than 60% of sales in Amazon’s store during the event were from independent sellers.
We know how much our customers appreciate saving money, and our customers saved billions with us during this year’s holiday shopping event. And we have many more fun and exciting ways for them to continue to save this holiday season. Whether they’re checking off their holiday lists finding new deals on toys, fashion, electronics, homewares and other products dropping every day between now and December 24, turning to Amazon for Same-Day Delivery on everyday essentials to help celebrate the holidays, or discovering ultra-low priced stocking stuffers in Amazon Haul, we want to thank our customers for choosing Amazon during this special time of year. I also want to thank our employees, vendors, and selling partners for delivering an outstanding experience time after time.
– Doug Herrington, CEO, Worldwide Amazon Stores
In addition to savings from deals across top brands, Amazon works hard to deliver value to customers every day. A new independent study by ecommerce analytics firm Profitero found that Amazon had the lowest online prices entering the holiday season, on average 14% lower, compared to other leading retailers in the U.S. for the eighth year in a row.
Throughout the month of December, customers can continue to discover trending gifts in Amazon’s Holiday Shop from top brands like Dyson, Ninja, Sony, and YETI; and shop by theme and price point including White Elephant Gifts starting at under $5, Decor by Occasion, and Premium Gifts. From December 3-14, customers can also save up to 40% on fashion and fitness favorites featuring brands like Columbia, Hugo Boss, and Lacoste. Customers can find something for everyone on their lists with hundreds of millions of products across more than 35 popular product categories—including over 300 million items available with fast, free Prime delivery, essential for any last-minute gift shopping.
AI makes Christmas shopping even easier
Amazon are making the Christmas shopping experience faster and easier, with innovative generative AI features that help customers quickly find the right gifts this holiday season.
Rufus, Amazon’s AI-powered conversational shopping assistant, makes it easy for customers to find tailored deals and gifts.
AI Shopping Guides help customers gain confidence in their gift selections by consolidating helpful information about products—highlighting key factors to consider and explaining technical terms—helping customers research and shop seamlessly across Amazon’s broad selection.
To simplify the shopping experience further, customers can utilize Amazon Lens, a visual shopping tool found in the search bar that can identify products through a photo, screenshot, or barcode scan and suggest similar items available on Amazon. And the Find-on-Amazon feature allows customers to easily locate similar products while scrolling online by tapping the Share button and selecting “Find products on Amazon.”
One Response
Shocker another record breaker.