Following the successful launch of Mathis Marketplace, powered by Mirakl, Mathis Home are now adding Retail Media with Mirakl Ads.
Mirakl Ads is a solution specifically optimised for both first-party ecommerce and third-party marketplace product assortment, and so Mathis are able to offer it to both marketplace sellers and their direct suppliers. We spoke to Rit Mathis, CEO of Mathis Home; and Alex Hase, Mirakl’s GM of the Americas, to find out more.
In this video you will find:
- 00:00 Introducing Rit Mathis, Mathis Home and Alex Hase, Mirakl
- 01:46 Growing from 15k inhouse SKUs to 250k SKUs with marketplace
- 06:10 How Retail Media increases conversion rates
- 08:02 Retail Media retailer revenue opportunities and marketplace vendor benefits
- 10:37 Best practises for implementing Retail Media on a marketplace
- 13:01 How Retail Media enhances the consumers experience
- 14:54 AI analytics-driven hyper-personalization in Mirakl Ads
- 16:53 Generating 160k ‘sidedoors’ to your website
- 20:20 Test, learn and iterate with Retail Media
- 21:20 Top tips for marketplace retailers to get started with Retail Media
