eBay latest drop in its series of exclusives from the closets of fashion and entertainment’s most influential figures is ‘From The Collection: Margherita Maccapani Missoni.’ The collection features exclusive pre-owned, vintage, and archival pieces curated by the fashion tastemaker, available for auction now through to the 12th of December.
‘From The Collection: Margherita Maccapani Missoni’ builds on Margherita’s deep passion for discovering pre-loved and vintage pieces on eBay. Shopping on the eBay marketplace since her teenage years, Margherita used her discoveries to furnish her first flat in New York City and to inspire her fashion design process. The designer and tastemaker launched “MaccaFinds” powered by eBay in September 2024 – a curated series of limited-time drops featuring eBay-sourced accessories, including pieces styled in her Maccapani collections.
Included in the 35-item collection are several M Missoni pieces designed during Margherita’s tenure as creative director of the brand, as well as a ‘90s Ralph Lauren sweater given to her by her mother, CHATELLES slippers with changeable heart decals, a Missoni resin bracelet paying homage to the chevron design of the knitwear the label is known for and rare Fornasetti Italian ceramics and art pieces. Bidding will start at $20.02 (£15.78) – a nod to the year that Margherita first began shopping on eBay.
As a curator by nature and forever a pre-loved enthusiast, I’m always on the hunt for pieces that inspire my creative process, and eBay has always been the destination for me to unearth treasures. This collection is really a personal story for me, with each item reflecting moments from my career, my family, and my travels.
– Margherita Maccapani Missoni
All proceeds from “From the Collection: Margherita Maccapani Missoni” will benefit OAfrica, a nonprofit organization for which Margherita serves as an international ambassador. The organization develops programs and projects to help vulnerable children and their families in Ghana, West Africa.
A third-generation designer and creative entrepreneur, Margherita is celebrated for her eclectic style and sharp design sense. In 2023, she launched Maccapani, an Italian ready-to-wear brand recognized for its daring designs. A vintage devotee, Margherita has incorporated pre-loved accessories from eBay into her brand’s collections since its beginning.
For more information on the auction, follow @ebay_UK on Instagram.
Pre-Loved Fashion Stats on eBay
- Pre-loved and refurbished makes up 40% of eBay’s gross merchandise volume (GMV) – and global eBay users searched for “vintage” over 1000 times a minute, on average (June 2024).
- Last year, eBay’s Recommerce Report revealed 80% of Gen Z has bought pre-loved goods in the past 12 months.
- The number of sold vintage Missoni clothing, shoes, and accessories increased by over 130% globally in the past decade, as fashion enthusiasts – particularly Gen Z – gravitate toward instantly recognisable heritage brands to reinterpret the past and express their style in unique, sustainable ways.
- The number of listings on eBay globally for M Missoni increased over 350% in 2024 compared to 2022.
