As the most shopped social channel in the UK, TikTok Shop TikTok Shop has emerged as a massive platform for brands to connect with a vast and engaged audience, and now revealed are the Top 25 TikTok Shop UK Brands.
To showcase TikTok Shop’s effectiveness across industries, Nonsensical (a TikTok agency) evaluated 25 standout UK brands on TikTok Shop. Brands were selected based on two initial criteria: generating a minimum GMV of £100K in Q3 2024 and ranking in the top 10 of their shop category.
Here at ChannelX, we’re thrilled to see many of the businesses we’re written about and interviewed over the past year featured in the list of TikTok Shop UK Brands, including SoSweet, eFones, Nature Spell, L’Oreal Paris, Made by Mitchell, and P.Louise!
The top TikTok Shop UK Brands assessment included a minimum Gross Merchandise Value (GMV) of over £100K in Q3 (July-September 2024) and that the brand ranked in the top 10 of their shop category in Q3.
Below (in no particular order) are the businesses judged by Nonsensical to be in the top 25, you can read a ton more on each business in the full report.
| TikTok Shop UK Brands | Items Sold in Q3 | TikTok Shop UK Q3 GMV |
| SoSweet | 57k | £453k |
| eFones | 9k | £731k |
| Nature Spell | 142k | £822k |
| L’Oreal Paris | 78K | £1.3m |
| Made by Mitchell | 155k | £1.6m |
| P.Louise | 450k | £4.5m |
| Wellgard | 63k | £1.2m |
| Yozy UK | 298k | £1.7m |
| The Beauty Crop | 142k | £836k |
| Nutrition Geeks | 377k | £2.7m |
| City Sports | 7k | £1.3m |
| BooHoo | 12k | £164k |
| Puffit UK | 27k | £700k |
| Free Soul | 270k | £3m |
| Tissue World | 114k | £1.6m |
| My Protien | 54k | £500k |
| Katch Me | 70k | £1.2m |
| Auto Electrics Factory Shop | 40k | £676k |
| Liquid London | 35k | £704k |
| Glow For It | 25k | £573k |
| Puma UK | 10k | £332k |
| HNB Cosmetics | 95k | £442k |
| Virgo Boutique | 106k | £26m |
| Tatti Lashes | 97k | £856k |
| Luxe Collective | 1.7k | £718k |
