Trade Me, New Zealand’s largest classified marketplace, is embarking on transforming their retail media strategy. With over 23,000 professional sellers, Trade Me sought a platform that would give sellers more control, transparency, and ease of use in managing their advertising campaigns and are working with Topsort in bringing this vision to life.
By partnering with Topsort, Trade Me is transitioning to a more modern self-service, auction-based retail media system, designed to meet the specific needs of their sellers while opening new revenue opportunities.
Trade Me’s previous promotional offerings were tailored primarily to casual sellers, but they recognized that they needed a solution to better serve professional sellers, offering them the tools and flexibility to grow. The goal was to provide professional sellers with greater control over their listings, allowing them to tailor their ads to their specific needs. After considering other options, Trade Me chose Topsort due to its API-first approach and the ability to fully customize the solution to fit their unique platform.
Topsort brought the functionality and flexibility we needed to get our retail media platform off the ground for our sellers. Topsort’s API-first approach allowed us to integrate seamlessly with our platform, from nothing to a working proof of concept in just six weeks.
– Kevin Nolan, Product Manager, Trade Me
Using Topsort’s APIs, Trade Me built their retail media platform, allowing their sellers to easily manage and optimize their campaigns. The platform offers automated bidding, real-time reporting, and an intuitive experience that empowers sellers to increase visibility and conversions for their listings.
We’re incredibly proud to partner with Trade Me and equip them with the best retail media technology in the market. As a pioneer in the region, Trade Me is leading the way for sellers in New Zealand by offering a powerful, flexible platform that drives visibility and sales. This partnership showcases how advanced, API-driven solutions can empower sellers and reshape the retail media landscape.
– Regina Ye, CEO and Co-founder, Topsort
This partnership marks a significant step forward for Trade Me as they continue to expand their retail media offerings. With Topsort’s advanced infrastructure, Trade Me is well-positioned to lead New Zealand’s retail media space, offering sellers the tools to grow their businesses and reach new customers.
