93% of British manufacturers will increase their marketplace presence in 2025 in response to rising demand and new revenue opportunities, as the Business-to-Business (B2B) buying journey continues to digital transform, according to research by Akeneo.
We spoke to Kristin Naragon, Chief Strategy Officer at Akeneo to find out more, including real life examples of businesses who are successfully operating on B2B marketplaces. Central to accelerating this digital transformation and channel growth relies on a unified and central product record, that can accelerate time to market, as well as improving both customer and product experiences says Kristin.
In this video you will find:
- 00:00 Introducing Kristin Naragon at Akeneo
- 01:12 What does a B2B buyers want compared to B2C buyers?
- 03:38 Case study – B2B packaging supplies
- 06:30 Advantages for British manufacturers on B2B Marketplaces
- 09:16 How B2B businesses mirror offline buying experiences online
- 10:52 Case Study – B2B Electrical Tape
- 13:40 The benefits of B2B marketplaces
- 15:12 Examples of successful B2B marketplaces
- 17:53 How does Akeneo help manufacturers with B2B selling
- 20:01 Case study – airport/airline supplier pivoting during Covid
