As we kick off a new year, the digital advertising landscape is undergoing rapid transformation. With technological innovation, shifting consumer demands, and an evolving media landscape driving marketers to be more nimble, brands across all industries, regardless of size, are face twin challenges: optimize budgets and resources while consistently reaching audiences with messaging that encourages long-term loyalty.
To help those marketers meet that challenge, Amazon Ads offers customers full-funnel advertising solutions, from innovative ad tech to first- and third-party measurement tools. Brands can reach audiences through Amazon’s vast entertainment universe spanning Prime Video, Amazon MGM Studios, Fire TV Channels, Twitch, Wondery, IMDb, Amazon Live, Amazon Music, and a growing live sports portfolio. And with an average monthly ad-supported audience of more than 257 million in the U.S. on Amazon’s owned and operated properties alone, advertisers can reach the audiences, at scale.
Determining where to focus resources for clients in the new year can be a difficult task. To gain insight into the future of digital advertising, the Amazon Ads leadership have shared their vision for 2025, including key innovations, services, and opportunities they’re excited to offer advertisers in the coming year. Their perspectives provide a glimpse into the cutting-edge solutions that will shape the advertising industry’s future.
Customers are always looking for more full-funnel measurement solutions that accurately assess the success of their campaigns. We’ll continue to expand our measurement tools across our first-party data, ad tech, and measurement partners to provide the transparency and audience insights that brands are seeking in their media plans. In addition to accurate measurement, customers want to reach relevant audiences, which we are helping them achieve by expanding our offering with 3P publishers and Amazon DSP capabilities.
– Alan Moss (Vice President, Global Advertising Sales), Amazon
The future of programmatic, full-funnel media buying will be defined by the transformative power of AI. As advertisers seek to maximize the efficiency and effectiveness of their campaigns across the digital landscape, innovative AI-powered solutions will be essential. By leveraging advanced machine learning algorithms to uncover granular insights, optimize media allocation, and drive real-time decisioning, the next generation of programmatic services will enable advertisers to seamlessly navigate the complexities of the modern media ecosystem and achieve their full-funnel marketing objectives with unparalleled precision.
– Kelly MacLean, VP, Amazon DSP
Advertisers know what premium content looks like, and the deeper we can marry our consumer insights, ad products, and integration opportunities with the audiences they are looking to reach, the more we are able to establish ourselves as a differentiated streaming service. In 2025, we’ll continue to scale our video advertising solutions, as well as continue our regional expansion into Brazil, India, Japan, the Netherlands, and New Zealand. From sponsorship opportunities that drive a deeper brand connection with viewers to clean rooms that enable segments leveraging our customer insights alongside our viewership and behavioral insights, to deal-based programmatic activation on the Amazon DSP, we can align marketers more deeply with fan-favorite series, films, and live sports across global markets.
– Krishan Bhatia, Vice President, Global Video Advertising, Amazon
