The Aston Martin Aramco Formula One Team have announced the five winners of the Creator Collective, a UK-wide talent search run in collaboration with TikTok. The programme celebrates creativity and storytelling, giving aspiring content creators a platform to showcase their talent on a global stage and accelerating the connection between the team and its passionate fanbase.
Since the team’s official partnership with TikTok was launched in 2021, it has focused on providing access to creators and enabling the team to engage with a newer, younger audience on the platform. The launch of the Creator Collective marks the next step in driving this vision forward.
Participants were tasked with creating a video that highlighted their unique storytelling approach. The competition was highly competitive, with submissions and content from the team collectively delivering over 40 million views across the platform. Entrants were evaluated on their originality and the unique way in which they shared their narrative. The chosen creators specialise in diverse areas on TikTok, from maths to food, using their content skills to make complex ideas more relatable and engaging for wider audiences.
The Creator Collective programme will run throughout 2025, with each winner receiving mentorship from Aston Martin Aramco’s expert in-house creative team, unprecedented access to create engaging, audience-focused content, and attendance to exclusive events and community initiatives across the 2025 season. Their journey begins at the team’s pre-season photoshoot, followed by the much-anticipated F175 event in February, where they will offer viewers a fan’s perspective on one of the most exciting moments in the motorsport calendar.
The five Creator Collective winners are:
- Alicia Hullott (@alicespaddock)
- Chelsea Tucker (@mathschelsea)
- Rheanna Mazzaschi (@rhetms44)
- Catherine Bruce (@cathbruce)
- Ella Welch (@ellasimpsforbooks)
We are delighted to welcome the first cohort of the Creator Collective to the Aston Martin Aramco Formula One Team. This initiative demonstrates our commitment to embrace new talent and explore innovative ways to connect with a global audience. Each of the five creators brings a unique perspective and creative flair, and we’re excited to see how they tell the story of our exciting journey throughout the 2025 season.
– Rob Bloom, Chief Marketing Officer, Aston Martin Aramco Formula One Team
We’re thrilled to announce this exciting collaboration with Aston Martin Aramco, offering these five exceptional creators an unparalleled experience in the F1 industry. Together, we are committed to empowering creators and championing diversity. This partnership celebrates talent, innovation, and the growing role of women in motorsport.
– Abbie Raybould, UK Sport Partnerships Manager, TikTok
The market of content creation can be saturated. But the amazing thing about all of us in the Creator Collective is that we have a different and unique perspective to offer and we’re all telling stories in different ways.
– Rheanna Mazzaschi, Creator Collective winner
