Snap say that creators are central to Snapchat, and that the community loves their content. In fact, there are nearly 15 billion interactions between creators and their fans on Snapchat every single day, but how do you find your favorites?
As they work to support the fantastic creators on the platform, Snapchat want to ensure that those both on and off Snapchat know where they can find their favorite content creators.
That’s why Snap have launched a new creator-driven “Find Your Favorites on Snapchat” campaign, which will start rolling out across a wide range of digital channels across the US.
Featuring some of the most popular creators, such as Loren Gray, Savannah Demers, Matt Friend, Avani Gregg, and Harry Jowsey, “Find Your Favorites on Snapchat” gives you a glimpse into how creators are connecting with their audiences in authentic and meaningful ways on Snapchat.
Snapchat offer many ways for creators to find success on Snapchat. Their efforts to support creators have contributed to the number of creators posting content growing approximately 50% year-over-year in Q3 2024. They have reported that total time spent viewing content on Snapchat is up 25% year-over-year, and Spotlight reached more than 500 million monthly active users on average in Q3 2024.3
Snap recently announced their new unified Monetization Program that enables eligible creators to earn a share of the revenue on ads featured within their content. The Snap Star Collab Studio helps accelerate partnerships between creators and brands, and the 523 program supports creators from underrepresented communities. Snap also offer programs for AR Lens creators and developers. Creators can learn more about ways to get rewarded on the Creator Hub.