WGSN, the global authority on trend forecasting, has partnered with TikTok Shop to bring you an exclusive report on discovery commerce. This deep dive explores how discovery, connection, creativity, and community are reshaping the way we shop and what it means for brands and consumers alike.
In the report, you’ll find sections on Commerce as Community, Redefining Discovery Commerce, E-commerce and Shopper Shifts, Trends and Opportunities for 2025, and how to leverage the Best of TikTok Shop.
In today’s hyper-connected world, people are seeking experiences that bring them closer to others. In fact, 78% of consumers believe brands on social media have the power to foster connection and community. TikTok Shop taps into this desire by transforming shopping into a vibrant, shared experience fueled by discovery, creativity, and entertainment.
Whether through the buzz of livestream shopping, the authenticity of user-generated content, or influencer-led storytelling, TikTok Shop turns transactions into celebrations. It’s a space where people come together to share recommendations, explore trends, and engage in real-time interactions that go beyond just buying products.
By embracing its social DNA, TikTok Shop reminds us that success isn’t just about selling—it’s about creating experiences that spark joy, build connections, and foster a sense of belonging among its audience.
– WGSN
With over 200,000 UK sellers onboard and a 131% year-on-year increase in the number of people shopping on the platform, the in-app e-commerce feature lets users discover, review, and purchase products seamlessly, making it the ultimate destination for businesses to tap into viral trends and reach diverse audiences in real time.
Perhaps the most interesting parts of the report are the Brand Highlights where you’ll find insights from: Luxe Collective, Made By Mitchell, ASOS, PUMA, Trigwell Cosmetics, and Grail.
You can download the report direct from the WGSN website.
