Kingfisher are launching a new home improvement ecommerce marketplace at Castorama Poland, the latest milestone in the rapid development of its marketplace offer.
The launch follows the success and rapid growth of Kingfisher’s marketplaces at B&Q in the UK, Brico Dépôt in Spain and Portugal, Castorama in France, and its Koçtaş joint venture in Turkey.
Castorama Poland will introduce over 500,000 new products from verified third-party merchants onto its e-commerce channels. This represents a significant increase in the product choice available for the banner’s customers, complementing the c.50,000 products already available directly from Castorama Poland.
All third-party merchants will be selected by Castorama experts and undergo a thorough verification process to ensure they meet Castorama’s quality and ethical standards.
The marketplace allows merchants to raise their profile through association with Castorama Poland’s well-known and trusted brand and benefit from a presence on its high-traffic website, which attracts between 5 and 7 million visitors per month. Merchants will also be able to access retail media solutions offered by Kingfisher.
The marketplace leverages a scalable Kingfisher technology platform built in conjunction with partners at Mirakl, the industry’s leading enterprise marketplace platform.
The launch of Castorama Poland’s marketplace marks a significant milestone in our journey to accelerate e-commerce. Offering customers greater choice is essential in the digital age, especially in the home improvement sector, and our marketplaces enable us to rapidly expand our product range.
– David Gomez Cardona, Group Marketplace Director,Kingfisher
This launch is another great example of our Powered by Kingfisher strategy in action. Leveraging the Group’s advanced marketplace technology and expertise, Castorama Poland has successfully developed a tailored offering that meets the unique needs of its customers.
– Romain Roulleau, Group Digital & E-Commerce Director, Kingfisher
The first marketplace in the Kingfisher Group launched at B&Q in March 2022 and it has seen rapid growth since then. Kingfisher reported in its Q3 2024/25 results that marketplace sales represented 41% of B&Q’s total e-commerce sales in October 2024. Kingfisher’s second marketplace launched at Brico Dépôt in Spain and Portugal in November 2022, and it grew to represent 22% of the banner’s e-commerce sales by the end of October 2024. Kingfisher’s third marketplace launched at Castorama France in March 2024 is also seeing positive early results.
