In response to TikTok’s ever-growing market share and how the platform is transforming the social commerce industry, creating huge opportunities for businesses, Strike Digital have published statistics on the platform, including their TikTok Shop 2025 statistics.
Strike Digital analysed TikTok’s market share and user statistics from trusted sources such as Statista and eMarketer to get a clear, up-to-date understanding of how the platform was performing. They then built their own in-house scrapers to scrape results pages on TikTok to generate unique primary data that is entirely up to date as of January 13th 2025.
TikTok has already amassed more users than Twitter (X), Pinterest, LinkedIn and Snapchat, with only Instagram, Facebook and YouTube sitting in front.
- Currently, there are an estimated 2,050 million global TikTok users.
- According to experts, TikTok is estimated to continue to grow at around 2-3% per year.
- TikTok still has a long way to go before it becomes a market leader, with Facebook having almost double the number of active monthly users.
- 68.8% of TikTok users are between the ages of 18 and 34.
- Men make up 54.8% of all TikTok users, with females making up 45.2%.
- Countries with large populations, such as the United States, Indonesia, and Brazil, dominate TikTok’s user base, with these three countries making up just under a third of TikTok’s total user base.
The time that TikTok users spend on the platform has risen consistently yearly, starting from 27.4 minutes per day in 2019 and reaching 58.4 minutes by the end of 2024.
TikTok Shop 2025 statistics
Since TikTok shop was officially launched in September 2023, it has established TikTok as a dominant force within the ecommerce industry. Its ability to convert highly engaged users into loyal shoppers has transformed the platform into a hub of social commerce. In this section, we’ll analyse the impact of TikTok Shop and explore the key opportunities it presents for content creators and businesses.
- A year after it was launched, TikTok Shop overtook spending on Shein.
- The average order value on TikTok Shop is $35.
- 90% of TikTok Shop are planning on making future purchases.
- More than half of TikTok Shop customers admit to making impulse purchases on the app, which is 10% more than on Facebook. This highlights TikTok’s unique ability to convert a highly engaged audience into paying customers.
- Womenswear and Underwear is the most popular TikTok Shop category, with 14,930 shops and a GMV of $2.49 billion.
According to Earnest Analytics, TikTok Shop spending overtook Shein’s in Q4 2024. The average value of a TikTok Shop order came in at around $35, with users making an average of 5.3 transactions each year.
Gross Merchandising Value (GMV) refers to the total value of the goods sold on a platform over a specific time period. Strike Digital found that Beauty and Personal Care is the leading category on TikTok Shop, with a GMV of $2.49 billion, accounting for 22.5% of the total. Womenswear & Underwear ranks second, with a GMV of $1.39 billion, followed by Menswear & Underwear with $893.54 million. Together, these categories highlight its audience’s interest in beauty, fashion and lifestyle topics.
However, several categories drive a strong GMV, such as food and beverages ($759 million), health ($600 million) and Muslim fashion ($506 million), which indicates that TikTok Shop holds substantial opportunities for brands outside the traditional ecommerce market segments and the platforms adaptability.
