Whatnot was built as a Livestream shopping platform with a very simple premise: to bring people together through commerce and help you make a living from what you love. Now with new investment of $265 million, valuing the company at close to $5 billion, they are poised to expand. Already operating in the U.S., U.K. and Europe they will open up in new territories and develop new sellers tools.
Essentially a competitor to TikTok Shop with live video auctions on their marketplace, Whatnot believe shopping can go beyond transactions to create vibrant communities—places where you can find new customers, connect with fellow enthusiasts, and truly build your brand. They say that they facilitated sales of $3 billion on their platform last year.
Fast Facts
- Founded in 2019
- 140 categories
- 175,000 hours of livestreams each week
- $3 billion in sales last year
- 8% sales commission (4% on Coins & Money)
- In Europe 6.67% + VAT (4.00% + VAT for Coins & Money)
- 2.42% + 25p payment processing fee
- $4.97 billion valuation
You’re not just listing products; you’re hosting events, sharing stories, and building relationships that span cities, countries, and even continents.
– Whatnot
In the coming year, Whatnot say that you’ll see new features and enhancements designed to help you grow your business. We’re simplifying how you manage inventory and orders, refining streaming capabilities, and providing insights to guide your decision-making. By streamlining your day-to-day operations, they hope to free up more time for engaging with your community and sharing the products and stories you’re most passionate about.
As they strengthen their presence across North America and Europe and introduce the platform to new regions, Whatnot will also be investing in marketing initiatives to attract new buyers. This means, that say, that you’ll have an even greater opportunity to connect with like-minded customers, wherever they may be.