zooplus Reduces Prices on Fan-Favorite Own Brands

zooplus Reduces Prices on Fan-Favorite Own Brands

zooplus SE, one of Europe’s leading online platforms for pet supplies, reaffirms its commitment to delivering high-quality products at exceptional value, with a new price reduction initiative on proprietary brands, ensuring pet parents can care for their beloved companions without compromise.

zooplus have also previously announced their plans to open a marketplace and building their community of pet lovers will be key to success.

A Commitment to Customer Centricity

As demand for high-quality pet food continues to rise, economic challenges across various European countries have placed increased pressure on consumers’ purchasing power. Following an initial wave of price reductions on over 400 items of customer-favorite Concept for Life, Smilla, Briantos and Rocco at the end of 2024, zooplus now reduces prices on up to 1,000 additional items from Briantos, Cosma, Purizon, Smilla and Wolf of Wilderness across zooplus shops. Customers can enjoy discounts of up to 40%, ensuring premium pet care remains accessible to all.

A Partner for a Pet’s Lifetime

Putting the customer first and providing exceptional value for money has always been at the core of zooplus. With global supply chain challenges stabilizing, we saw an opportunity to pass on these savings to our customers, especially during a time when consumer prices in other areas of life are on the rise. These price reductions allow more pet parents to access premium-quality products, which makes caring for their pets a little easier.

– Alejandro Bethlen, Chief Merchandising Officer, zooplus

Looking Ahead: Simplifying Choices, Strengthening Value

zooplus continues to refine its proprietary brand portfolio to better align with customer preferences and market trends. By further developing its assortment in 2025, the company eases orientation and simplifies product choices for customers. zooplus is intensifying efforts to innovate and develop products that meet evolving customer needs. This includes focusing on trends such as nutritional supplements, superfoods, and tailored nutrition for pets with special dietary requirements. These initiatives reinforce zooplus’ position as a leading company that provides outstanding value and exceptional care for pets across Europe.

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