Welcome to the ChannelX 2025 Leaders Interview featuring Beth Horn, Managing Director of Pinterest UK.
Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more. With billions of Pins on Pinterest, you’ll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organised and easy to find… and that’s why Pinterest is the platform advertisers must engage with in 2025!
In this video you will find:
- 00:00 Introducing Beth Horn and her 14 year love affair with Pinterest
- 03:25 What should advertisers know about Pinterest?
- 06:04 Why should advertisers consider Pinterest as part of their ad strategy?
- 08:17 How John Lewis use Pinterest’s full funnel ad strategy
- 09:22 What sets Pinterest apart from other platforms?
- 12:02 How can advertisers succeed on Pinterest?
- 13:42 How Sweaty Betty use Pinterest
- 14:38 Beth’s ambition for Pinterest in 2025
