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2025 Leaders Interview – Cas Paton – OnBuy

Welcome to the ChannelX 2025 Leaders Interview featuring Cas Paton, Founder and CEO of OnBuy.

OnBuy launched in November 2016 and are have won the claim to be the fastest-growing marketplace in the world. They saw what other major marketplaces offered and thought that they could improve on this, so they built OnBuy as a marketplace focused on your success. Offering simple fees, tools to grow your business, Cashback to keep buyers coming back, and international expansion in 2025 have seen OnBuy report record sales for their seller partners.

In this video you will find:

  • 00:00 Introducing Cas Paton, Founder & CEO, OnBuy
  • 01:40 How OnBuy has evolved as a marketplace?
  • 03:49 How OnBuy managed to buck the post-COVID dip
  • 05:46 Maintaining fast growth in a challenging economy
  • 09:10 The impact OnBuy Cashback has had on business performance.
  • 12:00 Why drive for profitability at this stage in OnBuy’s journey?
  • 16:05 The role of AI in the transformation of OnBuy to a profitable busines
  • 20:47 OnBuy’s international expansion progress
  • 24:05 Where OnBuy will be in 5 years time
  • 25:40 Why retailers and brands should be selling on OnBuy

Links

One Response

  1. really interesting insight into this business. Great questions and answers.

    I’ve bought from onbuy and found it to be a good reliable site.

    I’d consider selling on here too based on this interview.

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