Welcome to the ChannelX 2025 Leaders Interview featuring Ed Bradley , CEO of Virtualstock.
Virtualstock is Europe’s largest dropshipping and curated marketplace SaaS (software-as-a-service) platform. They help organisations to dramatically increase online sales revenue, reduce operational costs, and deliver a better customer experience.
In this video you will find:
- 00:00 Introducing Ed Bradley, CEO Virtualstock
- 01:45 Ecommerce market changes seen in 2024?
- 03:16 Changes to how retailers address range extension
- 06:45 Marketplace vs Dropship comparison
- 09:10 When to use 1P / 2P / 3P selling models
- 12:38 Range extension strategies
- 14:18 Robert Dyas case study
- 15:36 Benefits of dropshipping beyond range extension
- 17:58 Top tip for retailer range extension
