Welcome to the ChannelX 2025 Leaders Interview featuring Emily Gallant, of the TikTok Creator Agency t-spot.
eFones joined TikTok Shop in 2021 as one of the first electronics merchants. By 2023, they founded t-spot, their own Creator Agency Partnership, focusing on signing creators specialising in promoting consumer electronics. In 2024, TikTok recognised the success of t-spot, awarding them both the Gold LIVE Expert Award and the Gold Creator Growth Expert Award.
In this video you will find:
- 00:00 Introducing Emily Gallant of t-spot and what is a TikTok Creator Agency?
- 02:48 What are the main perks t-spot offer to creators?
- 03:49 The team creators need for successful live streams
- 06:47 What strategies do you use to retain creators and keep them happy?
- 07:34 How t-spot support brands to go viral on TikTok
- 11:08 What’s the future of TikTok as a marketing platform?
- 12:01 Which brands should work with t-spot?
- 13:17 What’s been the most rewarding part of running your agency?
