Welcome to the ChannelX 2025 Leaders Interview featuring James Pitts-Drake, Founder and CEO of Optimizon.
Optimizon are a UK-based team of more than 50 experienced retail strategists, Amazon marketplace specialists, ecommerce analysts and brand experts. They specialise in everything from account management and technical support to creative design, SEO copywriting and strategy development.
In this video you will find:
- 00:00 Introducing James Pitts-Drake
- 00:40 How working at Vivitar led to founding Optimizon
- 05:17 What makes Optimizon unique in the ecommerce and retail space
- 07:35 Challenges brands and retailers facing when selling online in 2025
- 11:26 How Optimizon partners enhance the solutions they provide to clients?
- 14:13 Trends in ecommerce James is most excited about in 2025
- 18:28 How to get in touch with James or follow Optimizon
