Welcome to the ChannelX 2025 Leaders Interview featuring James Rigg, CEO of Trojan Electronics.
Trojan Electronics is a leading provider of ecommerce solutions for global brands, originally spun off from Buy It Direct in 2018. In addition to driving ecommerce innovation, Trojan collaborates with CLEAR (Circular Leadership for Electronics and Recycling), where they advocate for sustainability and e-waste reduction across the industry.
In this video you will find:
- 00:00 Introducing James Rigg, CEO, Trojan Electronics
- 01:51 The challenge of returns and strategies to recoup costs
- 03:45 Brand D2C infrastructure challenges
- 05:41 Selling refurbished product alongside new – Mellita case study
- 08:46 How the shift DTC is influencing Trojan’s strategy
- 11:31 How the ecommerce landscape is evolving in 2025
- 14:32 When is the right time for brands to embrace Temu?
- 16:03 What competitive advantages does Trojan bring to the market
- 18:02 Leadership principles that guide James as CEO of Trojan Electronics
- 21:05 Advice for brands looking to succeed in ecommerce in 2025
