Welcome to the ChannelX 2025 Leaders Interview featuring Lorna Leaver, Marketplaces Engagement Manager at GS1 UK.
GS1’s globally recognised standards are essential for powering the three pillars of traceability – the ability to identify, capture and share interoperable data. For more than 50 years GS1 have used this infrastructure to help industry adapt, thrive, adopt ambitious new commitments and make demonstratable improvements, and there are exciting developments coming in 2025 that Lorna shares in this Leaders Interview.
In this video you will find:
- 00:00 Introducing Lorna Leaver, GS1
- 01:38 What does GS1 do and what’s new in 2025?
- 04:45 Why will QR Barcodes do for consumers?
- 06:53 How next gen barcodes enable brands to drive revenue
- 09:52 How does this impact marketplace sellers?
- 11:26 Why is unique product identification crucial for sellers’ success?
- 12:42 Which platforms now require unique product identification
- 14:41 Why are traditional retailers launching marketplace?
- 15:54 Social Commmerce and TikTok
